Globo
/
Brand Experience
/
Health
The Real Blind Date
(
12
)
/ About the project
Making blind people see their favorite TV star for the first time. TV Globo partnered with Dorina Nowill Institute for the blind to create a moving experience that demonstrated the transcendent connection between Globo’s series and soap operas and people who can’t see TV, but can feel it.
/ Credits
Client:
Globo
Agency:
Globo TV
Recognition:
Clio Awards, Promax BDA Awards Global, CCSP • São Paulo Creative Club.
/ Role
Creative Art Director
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